January 28th, 2012
The power of Facebook with regards to business promotion is that it can connect businesses with millions of customers worldwide and build a good reputation in the industry quick. As Facebook is largely unregulated and anyone is free to interact with each other as long as they known one another, your customers, supporters and friends shall have direct access to your wall page allowing them to either promote you with good words and recommendations or to bring your business down if you deserve it.
First you shall need to fill in a form with Facebook online for a business account and then upload the entire profile with the personal details marked private. Then get started by including all links to your other websites such as your twitter page, official business website and so on. Once, that is established you can start uploading wall posts and upcoming seminar and events on your page. Ensure that you add in a few friends into your list so that the word spreads around. With the business account you have the power to segregate contacts into friends, work and family meaning that different privileges are assigned to all.
Make use of the wall posts and other innovative features on Facebook properly to gain wider acceptance. For example for a question asked on Facebook about your business dealings, provide an answer on twitter and link it back to Facebook so that the popularity of your business on both these networking sites increases simultaneously. Finally, ensure that you regularly update your status and other stuffs with only business related matter. This is not a personal page and should not look like one. It would be handy to include your Facebook URL in your visiting card as everyone is on Facebook.